Category: Digital Entertainment

 Changes to Culture within Activision Blizzard

Recently, Activision Blizzard has run into some trouble with how the company is perceived. Fortunately, the CEO, Bobby Kotick, has been focusing on making improvements to help rectify this very problem.

Previously, he had written about how he had the goal of making Activision Blizzard the most inclusive, most welcoming company in the industry. The CEO spoke about how it was always their goal, throughout the last ten years, to do what was necessary to make sure that as their workforce and company grew, that their company would remain a great place to work.

Mr, Kotick acknowledged, on behalf of Activision Blizzard, that this was apparently not the case. He spoke about how people often didn’t feel comfortable speaking up about worries they had, and that these worries weren’t handled properly when they were clearly there.

He said that Activision Blizzard had clearly not put in place enough measures to make sure that what they valued was being upheld properly. He made it clear that making sure that everyone respects one another is something that they care about implicitly, and that it was never their attention to let anything else happen. It was never their intention to make it so that some voices were ignored.

Diversity of thought is something that Mr. Kotick says is at the core of how their company should work, and that they feel they’ve made progress to that end in the last few years. They’ve done things like increasing their anti-discrimination and anti-harassment training by three times and have made investigations on unwanted behavior. They’ve also instituted a zero-tolerance policy for this unwanted behavior.

They’ve also sought to increase employment for more diverse groups of people, including women and others. The company has made many other legal changes including dropping the requirement of arbitration, for example.

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