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The Academy of Art University Renames the School of Web Design and New Media

The updated name reflects how digital design, interactive media, and online communication have grown into core disciplines for today's creative professionals.

What Changed and Why

The school has updated its name to describe its curriculum more accurately. The new title places web design and new media at the center of its identity.

Students working on web design projects in a studio
Announcement

A Name That Matches the Curriculum

The revised title makes it clearer to prospective students that the program covers interface design, interactive experiences, and digital publishing.

Instructor reviewing a digital media portfolio
Academics

Focus on Practical Skills

Students continue to build portfolios through hands-on projects guided by working professionals in the field.

A classroom with computers and a large display screen

Preparing Students for Digital Careers

Web design and new media now touch nearly every industry. The school emphasizes usability, accessibility, and collaborative workflows that mirror professional teams.

  • Studio-based projects with real briefs
  • Coursework in interactive and motion design
  • Portfolio reviews with industry guests

Key Points at a Glance

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Clearer Identity

The new name aligns the school with the disciplines it teaches every day.

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Stronger Outcomes

Graduates enter the job market with portfolios shaped by practical, client-style work.

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Ongoing Relevance

Curriculum continues to evolve alongside new tools and emerging media formats.

A designer sketching website layouts on paper

Questions and Next Steps

Prospective students, alumni, and partners can learn more about program details and how the change affects existing coursework.

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